Call Her Daddy
Call Her Daddy
"If I can get through that, like I can literally do anything." — Danielle Guizio
"We genuinely have to do what we love every single day. We literally cannot, I was like, I cannot wake up like one more day and kind of just feel like I'm settling." — Danielle Guizio
"As long as like you know what you want to do and you know what you love, you have to do that because so many people want to start a brand and it's so hard, it's so, so, so hard." — Danielle Guizio
The episode opens with an introduction to Danielle Guizio, a celebrated fashion designer who built her brand, Danielle Guizio, from her parents' basement into a label worn by celebrities. Guizio recounts her early fascination with fashion, starting with customizing clothing as a child and developing a keen sense for trends through her older sister's influence. Despite initial struggles with traditional fashion education, she pivoted to business studies, discovering a passion for psychology and consumer behavior, which she now applies to understanding customer engagement and product appeal.
A significant turning point in Guizio's life was a severe health scare involving a large tumor on her liver, requiring major surgery. This experience profoundly shifted her perspective, instilling a deep appreciation for life and a powerful resolve to pursue her passions without compromise. This renewed determination led her to actively pursue her dream of launching her own brand, starting with graphic tees and building the initial website with the help of a friend. She leveraged her savings from retail work to fund her first purchase orders and used low-budget marketing strategies, primarily through Instagram, to build initial traction.
The brand's trajectory accelerated dramatically after Kylie Jenner was seen wearing one of Guizio's pieces. Guizio emphasizes her gratitude for all celebrity endorsements and customer purchases, viewing each as a vital contribution to her brand's growth. She addresses common industry challenges, such as facing skepticism as a self-taught designer and dealing with factory scams, reframing these as learning opportunities rather than failures. Guizio also shares her opinions on current fashion trends, expressing a dislike for drop-crotch styles while embracing comfortable and airy aesthetics for summer. She concludes by offering advice to aspiring entrepreneurs, stressing the importance of genuine passion, relentless effort, and the ability to "drown out the noise" of external opinions to achieve success.