About Us
Made with ❤️ in Brooklyn
We ship fast, learn fast, and keep improving.
Our Background
We bring experience from leading tech companies
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WayfairCG
CarGurusH
HubSpotWhat We Do
We analyze podcast audio to extract the Content DNA - topics, keywords, sentiment, narratives, and patterns. Built for researchers, brands, advertisers, and media teams.
Our Methodology
How we turn podcast audio into actionable intelligence
Step 1
Data Ingestion
We continuously ingest episodes from top podcasts. Source-specific adapters normalize formats, validate freshness, and keep the inputs clean and consistent.
Step 2
Transcription & Cleaning
Audio is transcribed and cleaned. Our pipeline standardizes speaker labels, removes artifacts, and prepares text for analysis.
Step 3
Processing & Sentiment
We use AI, ML, and NLP to turn raw podcast audio into structured signals - topics, keywords, sentiment, speaking pace, and ad detection - so teams can compare shows, spot trends, and act faster. Advanced processing is available for Enterprise customers with custom requirements.
Step 4
Aggregation & Delivery
Multi-layer analytics roll up results by episode, show, and time to power the Podcast Hub and Podcast Analytics Platform.
Transparency & Limitations
We believe in being upfront about what our data can and cannot do
- Sentiment analysis is DIRECTIONAL, not absolute truth. Models can miss sarcasm, nuance, and cultural context.
- Transcripts may have some noise. Automated speech-to-text isn't perfect, especially with accents, crosstalk, or audio quality issues.
- Coverage depends on podcast availability. Some shows may not be included or may have limited episode history.
- While we aim to frequently publish new episodes, there may be some interim lag.
- AI-generated summaries can hallucinate or misrepresent content. Always verify important details against the original audio or transcript.
- 'If you're not embarrassed by the first version of your product, you've launched too late.' - Reid Hoffman. We don't believe in allowing perfection be enemy of the good.
Have questions about our methodology? Reach out to us at hey@strawberrydata.com
Ready to explore?
Browse episodes for free or reach out for custom solutions.
Podcast Hub
Browse top shows with AI summaries, full transcripts, and topic breakdowns for every episode.
Explore shows →
Analytics Dashboard
Compare shows by speaking rate, filler words, sentiment, and ad density. Find the right fit for your brand.
View analytics →
Featured Episode
See what an episode breakdown looks like. Full summary, transcript preview, and content analysis.
View episode →